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Kinetica Names Irina Farooq as VP, Product Management

Experienced product executive to focus on product strategy and roadmap
San Francisco, CAMarch 26, 2018

Kinetica, provider of the instant insight engine for the Extreme Data Economy, today announced it has hired Irina Farooq as vice president of product management. In this position, she will report to CTO and co-founder Nima Negahban, and focus on driving the company’s product strategy and roadmap in order to help customers get the actionable insights that transform their businesses.

An enterprise product executive with a demonstrated history of bringing innovative products to market across a variety of sectors, including enterprise software, networking, IoT, and cloud, Farooq joins Kinetica from Riverbed Technology, where she held a variety of leadership roles including Vice President of Products and Strategy for the Service Provider Business and Vice President of Product Management for Steelhead, Riverbed’s flagship product. Prior to Riverbed, Farooq held product management positions at Grid Net, Silver Spring Networks, and Oracle.

“Irina brings exceptional experience to the customer journey. Her attention to the needs of the customer along with her deep technical knowledge of product will be invaluable in addressing the most complex data issues facing businesses today,” said Paul Appleby, CEO of Kinetica. “We look forward to leveraging her broad industry expertise to build out solutions for today’s data-powered businesses, as they take on the twin challenge of unpredictable data sources and increasingly complex real-time analysis.”

“I was drawn to Kinetica because it is redefining how companies use data to drive physical and digital relationships across every industry in the world,” said Farooq. “I am excited to work closely with customers and our talented engineering team, along with strategic partners such as NVIDIA and IBM, to translate the power of data into the foundation for new business ideas our customers never thought possible.”

With Kinetica, businesses can convert streaming data into instant insight and action with a new level of agility, reacting quickly to advances in IoT and artificial intelligence. Since closing its $50M Series A round in June 2017, Kinetica has seen rapid global expansion and broadening customer adoption of its instant insight engine from prominent enterprises around the globe.

About Kinetica

Kinetica helps many of the world’s largest companies solve some of the world’s most complex problems, including Citibank, GSK, OVO, Softbank, and Telkomsel, among others. The Kinetica Streaming Data Warehouse combines historical and streaming data analysis with powerful location intelligence and AI in a single platform, all easily accessible via API and SQL, for instant results. Organizations across automotive, energy, telecommunications, retail, healthcare, financial services, and beyond can load and analyze their entire collection of data simultaneously, delivering instant insight. Kinetica has a rich partner ecosystem, including Dell, HP, IBM, NVIDIA, and Oracle, and is privately held, backed by leading global venture capital firms Canvas Ventures, Citi Ventures, GreatPoint Ventures, and Meritech Capital Partners. For more information and to try Kinetica, visit or follow us on LinkedIn and Twitter.

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