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Andrew Wooler

Understanding the Challenges of Supply Chain and Logistics

While many of us have marvelled at modern logistics and supply chains, we haven’t had to think too much about how they are made possible — just drop your letter in the mail, or click a button online, and your item will arrive only days later. The pandemic, however, has brought the unique challenges of the industry into the spotlight. The distribution of the coronavirus vaccine is familiarizing us all with concepts such as “last-mile” challenges, as governments battle various hurdles to getting vaccines from distribution centers into arms. 

Since the beginning of the pandemic, when toilet paper vanished from shelves, the supply chain and logistics ecosystem has faced more complexity than ever. Sharp swings in supply and demand have forced organizations to continuously adapt their operations. Understanding the scale of operations today already presented a complex challenge, but now add in the fact that logistics networks are in constant flux? Legacy technologies weren’t built to handle that kind of speed and scale, and many buckle as a result, preventing organizations from obtaining the timely insights that keep shelves stocked in the right place at the right time, whether that’s your doctor’s office or your grocery store. 

At Kinetica, our technology has long gained traction in the supply chain and logistics ecosystem for delivering the speed and complex analysis to make in-the-moment, data-driven decisions. Our oldest customer is the U.S. Postal Service, one of the world’s largest logistics fleets, where we help optimize routes in real time. One of the world’s largest retailers also uses Kinetica to make dynamic inventory replenishment decisions in response to changing demand. Our Streaming Data Warehouse is suited to the type of fast-moving analysis at scale that leading supply chain and logistics organizations increasingly require in response to an ever more complex environment. 

Interested in learning more? Check out our upcoming webinar, COVID-19 and Supply Chain Agility: How a Streaming Data Warehouse Keeps You Always On-Time and Fully Stocked. We’ll share how Kinetica seamlessly brings together relational, graph, and ML analytics on streaming data to solve supply chain and logistic use cases.  

Andrew Wooler is global marketing manager at Kinetica. 

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