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Andrew Wooler

Earth Challenge 2020: Uniting Global Citizens to Protect Our Planet Through Community Science

On the 50th anniversary of Earth Day, the need for our global community to unite against challenges to our environment and our health has never been greater. New capabilities must be brought to bear against the scale of the problem, and avenues opened for every citizen to play a role. To answer this call, we’re excited to announce our participation in the Earth Challenge 2020, the world’s largest ever coordinated citizen science campaign.

We’re honored to be working with the U.S. Department of State, the Wilson Center, and the Earth Day Network on this groundbreaking project empowering citizens everywhere to understand and act on the challenges facing our planet. Through data contributed by individuals to the Earth Challenge mobile app and reference-grade sensor data, Kinetica will power efforts to collect and integrate billions of data points on plastic pollution, air quality, food security, insect populations, water quality, and climate change, equipping the world with the data needed to take action to save our Earth.

Citizens can help through the Earth Challenge mobile app by uploading photos of plastic waste and air pollution, which will help to train computer vision algorithms to more accurately identify pollution moving forward. This data will also stream into the Citizen Science Cloud, an open data hub underpinned by Kinetica that will offer direct access to data via APIs. This aggregation and analysis of data on pollution and climate change will be crucial to research on the effects to the environment and human health. 

Earth Day began as the largest people’s protest ever, changing the world with new clean air and water laws. The complex, global challenges of pollution and climate change today will require a similar worldwide effort, from scientists to policy leaders, from private sector firms to citizens. Download the Earth Challenge mobile app today to play your part in saving our Earth.


Start collecting valuable data on air quality and plastic pollution with more topics to come throughout 2020!

For more on Kinetica and Earth Challenge 2020, see our press release here.

Andrew Wooler, Business Development, Kinetica

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